Led end-to-end product implementation of Asana across a 250-person organization, including needs assessment, solution design, user training, and adoption strategy. 

Developed and executed the organization's first strategic plan, aligning the plan across stakeholder groups and complex U.S. policy topics. 

Designed and deployed a comprehensive project management training program based on user feedback and results of organizational needs analysis.

Defined and executed product strategy for 12 multi-channel digital marketing campaigns on complex policy topics, reaching over 500,000 young leaders across sub-Saharan Africa.

Developed user flows, content requirements, and success metrics for each campaign.

Analyzed campaign performance data to iterate and refine each campaign’s offerings. 

Created full suites of marketing materials including email campaigns, website copy, social media content, and downloadable resources based on user research and stakeholder requirements.

Directed content strategy and editorial calendar for a digital news organization.

Allocated and optimized an annual social media advertising budget, in accordance with organization goals.

Generated comprehensive monthly performance reports that translated social media metrics into business impact.

Spearheaded the development of brand voice guidelines and social media playbooks, ensuring consistency across a diverse content portfolio.

Authored 60+ pieces of branded content including blog posts, feature articles, and editorial content for a nationally recognized lifestyle and food blog.

Optimized all content pieces to meet SEO and SEM results.

Collaborated with marketing and sales team to understand and meet all third-party requirements for branded/sponsored content.

Led comprehensive company rebrand and marketing transformation, bringing all communications functions in-house and reducing external agency costs.

Built and managed a high-performing marketing team while overseeing an annual budget. 

Created marketing and communications materials including email campaigns, website copy, blog posts, commercials, social media content, photographs, and physical materials for the sales team.